The purpose of this campaign was to raise awareness about illiteracy.
For this, I created a poster for a magazine.
I wanted to create an interaction with the reader. Create an obstacle to experience what it feels to not understand what you are reading.
So I used a message who will be only visible by transparency,
because illiteracy is also transparent and invisible to others, though not that uncommon (7% of people between 18-65 in France).
The message is a French pun.
Translate this by "Illiteracy is transparent"